Folks often ask me
what they should write about
on blogs, Facebook, Twitter, etc.
The trick is to be focused.
Have a list of
topics you’ll cover
and know how you will cover them.
What will be the tone of these posts?
Will the posts be serious (more educational)
or light (more entertainment)?
Why do your customers approach you?
What events do they associate with you?
When do they use your products?
Is there a city, color, music
that they associate with you?
How can you make these posts feel personal
while still preserving a business feel?
I write romance novels.
My readers are interested in
hope and optimism and happy endings.
They’re interested in romantic love.
They’re interested in weddings,
in first dates,
in men.
They love the daily exchanges
(only the happy ones)
between me and my hubby.
At every wedding I attend,
I take photos of flowers and cakes.
I make posts personal
while maintaining some privacy,
some professionalism.
Jennifer Goforth Gregory
shares
“The Sweetriot approach to social media
is also extremely personal.
On Twitter, the company’s avatar is
a photo of Endline rather than a logo,
and tweets come from Endline herself.
“More often than not our tweets
are me doing something like
walking down the streets of New York
observing something interesting,”
Endline says.
On Facebook,
the company uses
the same overall approach,
with a particular focus on visuals
that take fans behind the scenes
of the company:
photos of chocolate-chip cookies
served at a recent event,
of rioters working at their own businesses,
of Sweetriot chocolates
in front of New York City landmarks,
and of interesting sights
at local NYC street fairs.”
Tie your social media strategy
into your branding
by having a focused list
of topics you’ll post on.