I can’t compete on price
with my romance novels.
There are writers
who are willing to give
their stories away.
So I don’t even try.
Yes, my stories are reasonably priced
but the price is not what I market.
I market my unique stories.
“You can’t compete
with Walmart
on low, low prices,
so don’t even try.
Instead, go the opposite direction
of mass-produced
and focus on hard-to-find items.
Promoting products
customers can’t find anywhere else
is an easy way
to make your small store stand out.
Look for unique items
such as products made by local artisans
or manufacturers
or wares that tie into
your neighborhood’s history.
Not everything in your shop
has to fit this bill
—but be sure some key pieces do,
and highlight them
in your store windows,
displays and marketing outreach.”
Make your product
or customer experience
or story
unique.