How NOT To Apologize

A loved one is a big Lululemon fan
so when the controversy
over their Dallas sign
seemingly mocking
a charity for battered women
arose,

she wanted to defend them.

Reading the company’s apology
(“We are truly sorry
for the window display
over the weekend.
Even though it was not our intention
to offend anyone,
that is in fact what happened.
We have the utmost respect
for the important work that
The Family Place does
in domestic violence prevention
and never intended to suggest otherwise.”),
she had no defense.

Since there was no explanation
about what they TRULY meant
by their sign
or how the sign ‘happened’,
my friend had to assume
they DID mean to mock the charity.

When mistakes happen,
your fans wish to defend you.
GIVE them the words to do this.

Published
Categorized as Marketing