In new business development
at the large beverage company,
we would look at flavor trends in other industries.
These flavor trends indicated a consumer need
that a new beverage could satisfy.
We didn’t start with a product
and figure out how to sell this product.
We started with a need
and figured out how to satisfy this need.
Dan Martell,
founder of Clarity,
shares
“I didn’t realize what I was building.
I was just using Clarity
as a tool to route calls
to people who wanted advice.
We eventually transitioned
into a marketplace for advice,
which meant that we needed
to divide our users
into members versus experts.
It was hard
because we had about 7,000 users
at the time.
After careful evaluation of experts,
only 30 percent made the cut.
It was hard to explain that to everyone.”
Start with a need.