I write for two publishers.
The big New York publisher
cares about the number of books sold.
They sell novellas for 99 cents.
I make 8 cents a copy
and my royalty check is tiny.
The eBook publisher
cares about profitability.
They sell the same length of stories
for $4.50 each.
I make $1 a copy
and my royalty check is respectable.
I couldn’t survive long
with the first strategy.
I have bills to pay.
I need cash flow to do this.
“Sales are vanity,
cash is sanity.
Forget about how big
your revenue number is or
how many people you employ.
Learn how to read
a cash flow statement and
find out how much cash
you actually get to keep instead.”
Cash flow is king.
That is the most important number.