As a writer of eBooks,
I really care about mobile.
Many of my books
are purchased and read
on smartphones
and other mobile devices.
I can’t ignore mobile
and you can’t also.
“Pew says that
more than 56 percent of U.S adults
now own smartphones,
and with Apple selling 9 million iPhones
in a weekend,
mobile penetration is only going
to increase.
We spend on average an hour a day
on our mobile devices,
according to Experian,
and check them up to 150 times a day,
Kleiner Perkins Caufield Byers reports.”
If your marketing campaign
doesn’t include mobile,
it should.