This seems like a no brainer
but, after contacting dozens
of no response companies
this week,
this reminder is clearly needed.
I’ve sent enough emails
to know
that not every email I send
actually gets delivered.
Many of us have.
This creates anxiety.
Anxious prospects are less likely
to trust and buy from a company.
So set up a separate cold contact email address
(on your website, your marketing materials, etc)
and have an autoreply associated with it,
stating that the prospect’s email
has been received.
If possible, add the expected response time.
It’s instant verification.
There’s no anxiety.
And it buys you some time
to respond to the email.
It is the online equivalent
of telling the customer
“I appreciate your business.
I’ll give you my full attention in a moment.”
Autoreplies – use them.