Business is built upon emotions.
As we sell and market on emotion,
it makes sense to think about emotion
when we’re drafting up business plans
for new ventures.
One of the reasons
I write romance novels
is romance novels sell
love and hope and optimism.
My readers are looking for smiles and laughs.
They’re happy positive people.
Editors, publishers, reviewers
are also looking for happy ever afters.
We’re in the happiness business.
I’m surrounded by
love and hope and optimism
every freakin’ day
and it is the best feeling
in the world.
One of my buddies writes horror.
He loves being surrounded by
fear and surprise
and that creepy feeling
we’re not quite alone.
He thrives on these dark emotions.
Business builders like you and I
work long hours
and damn hard.
This is easier to do
when surrounded by emotions
we understand and enjoy.
Look at emotion
when evaluating business ideas.