I’ve started my massive blog tour
and I’ve seen a peculiar trend
in the blogosphere.
Some blog sites
are quarantining guest posts.
They’re putting guest posts
on a sub-domain,
giving them zero exposure
on the blog home page
yet marketing to guest post visitors
using the side bars.
I’ve also noticed that these bloggers
don’t promote the guest blogs
on their social media platforms.
In other words,
they’re taking the guest blogger’s content
and the links (readers) into the blog
and they’re giving nothing in return.
When I see this,
I don’t link to the guest post
and
I don’t promote the guest post.
Which completely defeats the purpose
of writing or hosting guest posts.
Relationships only work
if all parties benefit.
Give AND take.