The best selling romance writers
are pressured to write the same stories
they’ve always written.
I don’t have any of that pressure.
I can write whatever I want,
whatever I think will sell.
Odds are…
you’re not the industry leader either.
The industry leader is confined by expectations.
If you’re a new company,
you don’t have these expectations.
“As a company gets larger,
there is more pressure
to preserve the base business
and less willingness to cannibalize it
through innovative new offerings.
As a result,
at the very moment
when the company needs new sources of growth,
there is a tendency to play it safe
and focus more on
adapting existing products and services,
rather than breakthrough opportunities.
This not only opens the door
to potentially disruptive competitors,
but constrains moves into
whatever is perceived as “risky” territory.”
BE a disruptive competitive.
Go where the industry leader
dares not go.