In Canada,
McDonald’s is running
a series of commercials
discussing the rumors around their food.
In the TV advertising,
a customer share a rumor
like
“I heard that bird beaks are cut off
and ground into the nuggets.”
Then a print message
tells viewers to visit the website
for answers.
Why the f*ck
is McDonald’s paying advertising dollars
to spread horrible rumors
about their products?
I hadn’t heard of many of these rumors
before the commercials launched
and they freak the hell out of me.
I also often have the TV on
as background noise
so all I hear
is the rumor repeated over and over again.
I don’t visit the website
to find out
if the rumors are true or not.
Don’t reinforce negative rumors
about your products.