Many writers talk about
the ‘rules’ of writing.
The thing is…
there’s always an exception
to every rule.
Social media rules are no different.
Rohit Bhargava talks
about social media rules
you might consider breaking.
One of them
is
“Customers always want conversations.
Imagine you’re trying to book a flight
to see family in Florida,
deposit a check via your mobile phone
or find the address of the nearest location
of a chain restaurant
—do you really want to have
a “conversation” about that?
Of course not.
Conversations have a time and place
—but there are also plenty of times
your customers just want to get a task done.
And the ultimate way to help them do that
is by giving them a way
to avoid having a conversation with anyone.
There’s a reason ATM machines are so popular.
Sometimes we just want to get what we need
and be happily on our way.”
Don’t accept any rule blindly.
Make certain that rule works
for your business.