This week,
I read about
supermodels complaining
that they’re seen as clothes racks,
actors complaining
that fans think they’re the characters
they play,
and
writers complaining
that readers only want to talk
about their next books.
My response?
Congratulations!
You’re doing your job.
Our customer’s focus
SHOULD be on the products
we’re selling.
Runway models sell clothes.
Actors and writers sell fantasy,
creating worlds so real,
people think they are.
A spokesperson promotes the product,
not herself.
A CEO talks about her company’s products,
not herself.
If the focus isn’t on your products,
re-evaluate your strategy
and your thinking.