I have a series releasing in July
that has the potential to do VERY well.
Some author buddies,
having dealt with their own breakout successes,
have advised me to write the follow up story NOW.
Once a story does well,
there’s so much pressure
to produce the next story quickly,
it often causes word constipation
and can result in sloppy editing.
This damages brands
and pisses off readers.
I feel vain
preparing for possible success
but this is silly thinking.
Success IS
what I’m working so hard to achieve.
It makes no sense
not to prepare for it.
We often talk about
preparing for the worst,
building systems to survive a disaster.
Preparing for the best
is as important.
If you became an ‘overnight’ sensation,
would you benefit from this success?
Would you SURVIVE this success?
Can your company handle
double, triple, ten times
the customer load?
Can your website
handle this level of traffic?
When you’re preparing for disasters,
prepare for success also.