My first stories were published
in a single format (eBook)
in a single subgenre of romance.
This allowed me to focus
on one area.
I figured out what worked,
what was successful.
I built a readership
and THEN,
having that small win under my belt,
I expanded into other subgenres,
other formats.
Dolf van den Brink,
president and chief executive
of Heineken USA,
shares
“We were losing
so much market share
every month,
and the problem seemed so big,
but we started small.
We focused on one neighborhood
and tried to conquer 20 outlets
rather than worrying about 20,000.
We were able to do that,
and that started to build our confidence.
You have to make people believe
that they can win again.”
Start small.
Focus on one segment,
one product, one challenge.