When I worked for a big beverage company,
the owner of one of the top brands
in the world,
we were given a powerpoint template
every year.
This heavily branded template
was to be used for all presentations.
ALL presentations
for the entire year.
This ensured that every presentation
a sales person gave to a client
was properly branded.
In contrast, I saw a presentation
from another large company yesterday.
Their brand didn’t appear anywhere
on the presentation.
I found it… unnerving.
I deal with big brands
because I like the reassurance of the brand.
Don’t leave branding to chance.
Develop a common powerpoint template
and ensure everyone uses it,
internally and externally.