Kenny Chesney is one
of the most successful performers in country music
He has sold over 30 million records
and has played over 70 stadium shows
(as big as a performer can get).
His concerts have
a Jimmy Buffett island living easy-going feel
but behind the scenes,
Kenny Chesney is anything but.
There are a couple of reasons
why he is so successful.
“One, I”m a little bit of a control freak.
Two, I’m a whole lot of workaholic.
If the catering sucks, whatever,
it reflects on me
because I pay for it.
That’s why.”*
That easy living persona
is branding.
Great branding doesn’t happen
without a lot of thought and work.
*June 12 Men’s Health