One Step More

While promoting a story set in Alaska,
I shared that I’d been to the State.
Readers asked me to post photos.

Along with each photo,
I posted a one-line fictional “story”
something along the lines of
“Diane ran from the huge brown bear,
not knowing he was a shifter,
her destined mate.”

Readers LOVED this.
They forwarded the posts.
They added their own contributions
to the “story.”

Recently, I had dinner at a fancy restaurant.
I debated between two entrees,
finally choosing one.
The waitress brought out that entree
AND a sample of the other entree.
I was amazed, impressed.
I fell in love with that restaurant.

Delighting customers
is easy.
Do what they ask
and then take one more step.

Published
Categorized as Marketing