Coca-Cola is one of the top brands
in the world.
The 126 year old company
has legions of devoted fans.
Yet Coca-Cola innovates,
bringing out new products
every single year.
My romance writing business is
much, much, MUCH smaller.
Yet I innovate,
trying new product lines,
new types of characters.
Companies and entrepreneurs
have to innovate and change
constantly
because our customers are changing
constantly.
That means
having a system in place.
As Vivian Wagner shares
“Businesses need to have
a process in place
that allows them
to continually evaluate current products
and come up with new ideas.
This means talking with customers,
soliciting feedback,
reading comments about your products
on social media sites,
evaluating sales and
otherwise gauging and
assessing customer opinion and demand.
It might also mean having idea meetings,
where you, developers and your employees
toss around ideas and
talk about what’s working and what’s not.”
You need to innovate
constantly.
They don’t have to be big innovations.
They don’t have to be innovations
affecting all of your processes.
But you DO need to innovate.