It is July
which means
many bloggers are on vacation.
While on vacation,
these bloggers usually repost
or link to
their most popular posts.
Why?
Because they know
that views, like sales,
normally grow exponentially.
One view becomes two,
two becomes four,
four becomes sixteen.
They also know these posts are proven
to fill a need.
When I promote a story,
I promote my top selling story
for the exact same reasons.
That means my weak stories die.
They fail.
And that’s hard for me,
as the writer, to accept.
I want them all to succeed.
But I’m running a business.
I need the best return
on my marketing dollars
and that return is
to promote my strongest stories.
Feed the strong.
Let the dogs die.