Some readers emailed me
about yesterday’s post
on not holding out for the big win.
They pointed out
that the media always talks
about the writer hitting the bestseller lists
with her first book
or the business that was discovered
by a celebrity using their product.
Here’s the thing…
normal is NOT newsworthy.
Media covers the exceptional.
Most successful writers
build up their reader base slowly.
Most successful businesses
grow as slowly.
That’s not exciting though.
It isn’t newsworthy.
The average person doesn’t find
hard work sexy or interesting.
So the media,
being in the entertainment business,
doesn’t cover it.
Slow and steady isn’t sexy
but it works.