You have an opportunity
to partner with another company.
This company has strengths
to offset your weaknesses
and a customer base
you can sell to.
Sounds groovy, right?
Maybe.
IF that company is one
you want your brand associated with.
By partnering with a company,
you’re sending a signal
that you approve of that company.
Which gets VERY interesting
when the company you’re partnering with
is your competition.
That’s the situation
Barnes & Noble is in.
Barnes & Noble will be stocking
Amazon-published titles
in their e-Store.
So all of B&N’s trash talking
of Amazon
looks silly now.
They must approve of Amazon
or they wouldn’t be partnering with them.
Be careful about who you partner with
especially if that prospective partner
is your competition.