A 30 second spot
during today’s Super Bowl
costs a whopping
$3.5 million.
Many commercials have released early,
to tremendous success,
and there’s worry that
viewers, having seen the ads,
will skip the commercial breaks.
WTF?
Folks having SEEN your ads
is a worry?
To whom?
Not the advertisers.
To the networks
certainly.
Because if 10 million of the
100 million expected viewers
have already seen your ad,
does buying a commercial slot
make sense?
Does it make more sense
to spend the $3.5 million
simply creating a great ad?