Tis the season for predictions
and Branding Strategy Insider has
their 12 branding trends for 2012.
One of the trends
book cover artists are currently struggling with
is having art
that looks good both large (on the cover)
and small (on phone screens).
As Branding Strategy Insider shares
“Handheld technology and
smarter-and-smarter smartphones
will increase opportunity for
more mobile monetary transactions.
Brands that do not facilitate
small screen transactions
will find consumers hanging up on them.
Watch for increased credit card
and promotional outreach,
especially if the brand can customize
the small screen experience.”
Do your promotions and ads
look great on both the big screen
AND
the small screen?
(And yes, this is a BIG opportunity
for marketers.
Figure out how to design promotions
that work on both levels
and you’ll be in demand.)