A loved one likes
partnering with new businesses
and new business people.
That’s admirable
especially since about 50% of the time,
he gets burned for this.
He suffers through their mistakes.
He meets scammers.
He deals with new players
who simply quit in the middle of a project.
These new folks
have nothing to lose by quitting
or screwing up.
They have no reputation.
They’ve spent no time or money
building a reputation.
They can simply quit
and then start again later,
if they choose,
under a different name.
THIS is why
if a role is important to you,
you should fill it with
a business with a healthy brand or reputation.
And THIS is why
as a business with a brand/reputation,
you can or should charge more.
Brand matters.