A romance blogger recently asked me
to guest blog for her.
I could talk about anything,
she told me,
EXCEPT my books.
And could I please help her spread the word
about my guest post?
WTF?
Yet writers are guest blogging for her.
Happily.
I see this happen all the time.
Authors and businesses promote
their promotion
and forget about their brand or product.
Wouldn’t want the brand name in the commercial,
they say.
That’s tacky.
No, that’s not tacky.
That is the POINT of promoting.
It is okay to promote your promotion
if you’re promoting your product/brand also
but promoting your promotion exclusively?
Ask yourself
if that’s a wise use of your limited resources.