Dealing With A Critic Boss

We’ve all worked with or for one…
the critic.
This is the person
looking for
and finding
fault in everything and everyone.

You work all night on a proposal.
You show it to her
and she finds the typo on page 20.
That is what she comments on.
Or she’ll tell you it won’t work
and not give you ways to make it work.

Art Petty has a wonderful list
of tactics to use
while working for the critic boss
(I wish I had this years ago).

My favorite is…
“Give the Critic credit for the idea.
“Your comments the other day
made me realize that
what you really want is… .”
Heck yes, it’s manipulative.
I don’t care if you don’t!”

Yes, critic bosses are challenging to work for
but you CAN work for them
and achieve your goals.

Visionalization Makes Perfect

When I used to figure skate,
my coach would tell me to visualize
over and over again
the jump being completed.
She was certain it helped her students
learn a new jump quicker.

Turns out,
she was right.

In a study by Harvard University,
students who visualized
learning to play new piano music
had the same expansion
in their motor cortex
as those who had practiced the music.

“When we repeat a skill
that we are trying to master,
we strengthen the neural networks
that represent that action.
The same happens physically
in the brain
whether we perform the action,
or simply visualize it—
Your brain cannot tell the difference
between an action you performed
and an action you visualized.”

Visualize new skills
when you aren’t able
to practice them.

Great By Choice

Leading Blog has a great summary
of the ideas
presented in
Jim Collins and Morten Hansen’s
book
Great By Choice.

This book asks…
“When the moment comes
—when we’re afraid, exhausted, or tempted
—what choice do we make?
Do we abandon our values?
Do we give in?
Do we accept average performance
because that’s what most everyone else accepts?
Do we capitulate to
the pressure of the moment?
Do we give up on our dreams
when we’ve been slammed by brutal facts?

In the end,
we can control
only a tiny sliver
of what happens to us.
But even so,
we are free to choose,
free to become great by choice.”

There’s an element of luck
in every success,
but good and bad luck happens to all of us.
It is the choices that define us,
that separate the great from the good.

Fiona Cairns And Growing Stress

All entrepreneurs hear about
the stress of starting up a business.
We expect it.
We plan for it.

What we don’t hear about
is the very real stress of
growing a business.
The stress of having too many orders
to successfully handle
within the existing structure
yet having too few orders
to justify expanding the business.

I’m at that place right now
with my writing.
I’m selling everything I write.
Publishers are asking
for more, more, more,
yet I don’t have the writing cash flow
to pay for assistants, etc.

Fiona Cairns,
baker to Royalty,
talked about the stress
of growing her business
to The Costco Connection.

“I’m still not sure how we managed it.
By then we had two young children,
Kishore was still working in London
and I was working long, long hours
in the bakery,
seven days a week.
There’d be vans delivering supplies
at 6 a.m.,
or Harrods would be on the phone
to discuss an order
and I’d have a crying child
in the background.
It all felt very unprofessional,
very stressful and
there was a lot of guilt as a mother.”

If your business does well,
there WILL be growing pains.
The hard work and long hours
aren’t isolated to start ups.

The timing varies with every business
but these pains WILL happen.
Expect them.

Michael Buble On His First Record’s Success

In November/December’s
The Costco Connection,
crooner Michael Buble was asked
the ‘secret’ behind
his first record’s great success.

“I think it was a good record.
It was something people liked.
The truth is
I worked my ass off.
My manager had a plan.
I went around the world
three times in the first two years.
Not concerts,
doing showcases
— showing up at a lounge in Paris
with eight people
and trying to move them
and to entertain them.
If there’s some talent there
and people believe in what you’re doing
and you work really hard,
it happens.”

Michael Buble spent an entire evening
wooing 8 audience members
into becoming his fans.

What time are WE spending
to grow our customer base?

New Distribution Channels

I have 25 stories published
under one of my pen names.
However,
when I recently published a story
with a larger, new-to-me publisher,
readers viewed me as a brand new writer
and I was…
to them.

I have to prove myself
all over again.
I have to prove I can write
and provide entertaining stories
and produce multiple stories.

The same thing happened
with my first releases on Amazon
… and All Romance eBooks
… and Barnes.

One of the reasons
we explore new distribution channels
is to reach more prospects.
These prospects might have never heard
of our products or our companies.

We’re new once again
so we should treat this new distribution channel
sort of like a do-over launch,
same branding
but (hopefully) without the mistakes of the first launch.

Published
Categorized as Sales

Teaming Up For Success

Yesterday, one of my buddies
wrote 6,500 words in one day.
That is her personal best.

Today, I wrote 4,000 words.
That’s my personal best.

Another buddy in our writing group
also achieved
her word count personal best.

This isn’t a coincidence.
Being competitive
(and yes, many writers ARE
extremely competitive),
our buddy’s achievement
pushed us
to achieve.

THAT is one of the many reasons
why success is easier
to achieve
in teams.

Are you being a Lone Ranger?
If that is working for you,
fine.
If that isn’t working for you
or you feel you could achieve more,
consider forming a support group
of people with similar goals.

Then post your daily goals
and support each other
in achieving them.

NaNoWriMo And Producing Quickly

November is National Novel Writing Month
and the good folks at
NaNoWriMo
have once again organized
their 50,000 words written in a month
challenge.

It is interesting to hear
the responses to NaNoWriMo.

Some writers are excited.
This is an opportunity
to be accountable for their words written,
to band together with other writers,
and to have some fun.

Then there are the grumblers.

My favorite grumble
is that words written quickly
are trash.

Yeah, that’s not true.
Actually, I find the stories I write quickly
are often my favorite stories
and the stories that sell easily.

It is often the same
with other product development.
The products that are
quick to develop
(quick does not always equal easy)
are often the products that sell well.
(because there’s often a clear reason
for the product
which team members can quickly rally around
and understand).

Quick CAN mean quality.
A process doesn’t have to be difficult
to be worthwhile.

Magazines And Branding

I’m a fan of newspapers and magazines.
I think they can add value.
I think they can serve a purpose.

However,
I also think they can’t afford to make mistakes,
and they definitely shouldn’t piss off
over 50% of the population.

Which is what The Economist has potentially done
by publishing the most sexist article
I’ve read in a magazine in a long, long time
( The Art Of Selling ).

Not only is it severely sexist
but the article sounds so old fashioned
and out-of-date,
that it makes me doubt
all of the other
well-researched, modern articles.

THAT is how fragile a brand is.
One one-page article can destroy
years of brand building.

Guard your brand.
Protect your brand.
Oh, and if you think something sounds sexist,
it probably IS.

Published
Categorized as Sales

Negative Media

NFL’s Olin Kreutz
recently retired from football.

His agent gave this statement
“He decided,
‘If I can’t bring that same passion
every day to work,
I’m not gonna just sit here
and collect a paycheck.’
That’s the way he is.
Olin’s a little different than most guys.
People say all the time that
it’s not about the money.
That’s really how it is with him.
It never has been.”

The media managed to
put a negative spin on this story
by saying Olin bailed
or quit on his team
which is, of course, ridiculous.
It is early in the season,
and there are plenty of players
hungry and willing to take his place.

Negative media grabs eyeballs
so if you’re in the media spotlight
(and if you do anything worth noting,
you’ll eventually be in the media spotlight),
you need to accept that negativity.

I ignore it,
and the easiest way to ignore it
is to be too busy with projects
and doing
to have time to pay it any attention.

Published
Categorized as Marketing