Michael Buble On His First Record’s Success

In November/December’s
The Costco Connection,
crooner Michael Buble was asked
the ‘secret’ behind
his first record’s great success.

“I think it was a good record.
It was something people liked.
The truth is
I worked my ass off.
My manager had a plan.
I went around the world
three times in the first two years.
Not concerts,
doing showcases
— showing up at a lounge in Paris
with eight people
and trying to move them
and to entertain them.
If there’s some talent there
and people believe in what you’re doing
and you work really hard,
it happens.”

Michael Buble spent an entire evening
wooing 8 audience members
into becoming his fans.

What time are WE spending
to grow our customer base?