I have an author buddy
who is a habitual trend follower.
She writes whatever folks are buying.
She does okay sales-wise,
usually catching the tail-end of a trend,
but after almost a decade in publishing
and a lot of time spent watching trends,
she doesn’t have her own readership.
It is really challenging to build
a business
by reacting.
“The leaders who built
enduring great companies
showed a creative inside-out approach
rather than a reactive outside-in approach.
In contrast,
the mediocre company leaders
displayed a pattern of lurching and thrashing,
running about in frantic reaction
to threats and opportunities.”
Focus on YOUR business first.