One of my writing buddies
claims that marketing
during the summer
is a waste of time
because
everyone is on vacation.
Yes, people are on vacation,
but not everyone takes time off
and not many people take the entire summer off.
As I’ve posted in previous years,
I get a bump up in readership
during the summer
because I post new content,
while other bloggers are taking time off.
I’m seeing the same thing happen
with book promotions.
Normally, I fight for promotion space.
If I’m lucky,
I’ll have one of seven ads
in a reseller newsletter.
During the summer,
I don’t fight for space.
In some newsletters,
I’ll have one of three ads.
The readership may be smaller
but so is the competition
and I’m seeing a bigger lift in sales.
The total number of eyeballs
isn’t as important
as the number of eyeballs
noticing your marketing.
Don’t abandon your marketing program
during the summer
just because a few people
are taking a vacation.