Past Performance

The wonderful thing
about being a doer
is that the older we get,
the longer the history
of doing
we have,
and the longer the history
of doing
we have,
the better our reputations.

I have seven years of history
here on ClientK.
Seven years of posting once a day.
When people visit this site
for the first time,
they see that history,
and it says something.
I’m seen as more reputable
for that history.

With one of my pen names,
I have 20 stories published.
When readers go to my website,
they see that publishing history.
It means something to them.

As copyblogger states
“Past performance
helps people convince themselves …
because despite what those financial disclaimers say,
past performance very often
is
an indicator of future worth.

In other words,
if you’ve done good work before,
you’re probably going to do
good work going forward.
Crowing (humbly)
about your past
removes risk
from your potential new customer’s mind.”

That is why
I post my archives by month
on this blog.

That is also why
I list my backlist
on my writing sites.

Use your past history
of doing
to do even more in the future.

Published
Categorized as Sales