Freshen Up Your Phrases

I work beside a crackerjack sales guy.
Prospects pick up his calls
ALWAYS.

Why?

Because he’s an absolute treat
to listen to.

He calls people on his team
data ninjas.
He told a guy who sent him
an irate email that
he was “shooting his mouse off.”
He phones folks
simply to “circle the wagons.”

Every conversation is peppered
with fresh phrases
and funny sayings.

And because people pick up his calls
and intently listen to his every word,
he “slam dunks sales”,
making the “big swish”.

Sales superstars are masters
of the language they’re selling in.
They study it,
they hoard phrase words,
they press its bounds
in their sales call.

John Mongillo has a “slam dunk” post
on this topic.