I received an email yesterday
asking why I don’t play April Fool’s jokes
here on Clientk.
I don’t for the same reason
I don’t play April Fool’s Day jokes
anywhere.
I spend 364 days out of the year
building trust.
I’m not going to destroy it
in one day.
The mind doesn’t associate
a lie with a date or time.
If I ‘fool’ my readers once,
they will assume
that I can and will fool them again.
They will be wary and distrustful
and for good reason.
Does this mean I don’t joke
or have fun?
Of course not.
I simply don’t lie while doing so.
Think twice
about destroying trust,
regardless of the date.