Scott Ginsberg has a great post
on producing creative work
(and yes, creative work includes
designing that snazzy new orange juice carton).
I love his section
on creativity and hard work.
“Anybody can be successful
for a short period of time
before the rest of the world finds out.
Sustainability,
on the other hand,
is a different animal.
It requires patience, stamina,
persistence and labor.
That’s how you build
something real:
By fully engaging of all your faculties.
By enlisting everything you’ve got.
And by committing to an ongoing investment of energy.”
My 10 year old niece
wants to be a pop star.
She has no natural talent
for singing
but that’s okay
because today
there are plenty of artists
who can’t sing.
I told her
that if she works every day
on her singing career,
she WILL make it happen.
Persistence breeds luck and opportunities.
Will she stick with it?
She’s 10 so that’s unlikely
but she does have a shot
at making her dreams happen.
Creativity is NOT enough.
Pair that creativity with sustained hard work.