One of the many things
that separates Gene Simmons Family Jewels
from other reality celebrity shows
is the home movies shown.
The lives of the kids
have been documented
since birth.
This history can’t be duplicated.
The BBC has been showing
animal documentaries
for… well… for forever.
They have thousands of hours
of quality content.
What to do with it?
Some very creative people
have added hilarious voiceovers
to the animal videos.
It is one of the hottest clips on YouTube.
Same video, new content.
(Notice the branding)
Another hot trend on YouTube
is the premakes
of current movie trailers
using classic Disney content.
Why Disney content?
Again, because of the years of history.
This is NOT done by Disney
but it should have been.
You don’t need a hundred years of history
to reuse content.
I have a photo blog with over 8,000 photos.
Clearly when I need images,
I reuse the old content
on the photo blog.
The past doesn’t have to stay
in the past.
If you have history,
dust off those old products,
images, content,
and see if you can reuse it
in a fresh, creative way.