Every time
a charity I support
sends out marketing material,
they use a different extension number.
The ‘operator’ who answers
always asks for that extension
before she patches the donor through.
One of my publishers
uses different discount codes
for different promotions.
I will use different promotions
on different yet very similar books
in the same series.
Why is this done?
To track how effective our marketing is.
If we can’t track results,
we can’t determine how successful
our different techniques are.
3R has a post
suggesting a few other techniques
to track marketing effectiveness.
Track, fine-tune,
increase your chances at success.