I have a new release every month
under one of my pen names.
I don’t advertise every month
because…
well…
I have yet to see
a direct correlation between
online advertising and sales.
However,
what I DO is advertise
every three months
in a big way.
I don’t do this for sales.
I do this to build brand recognition.
It helps when I contact publishers
to sell my next book.
It helps when I’m chatting with readers.
It helps when I’m negotiating online bookseller
assistance with sales.
I don’t advertise
every second of every day
to build brand recognition.
I advertise in a BIG way
every so often.
For branding,
all you need is to be seen
and be remembered.
Experiment
and find the most cost effective way
to accomplish this.