The Power Of Three

I’ve posted before
about the power of three.
Offering three products within
the same brand family.
Offering good, better, best options.

Drew’s Marketing Minute
reminds marketers
“They have proven scientifically
that in most cases
(I can’t find the study
or I would be more specific)
the consumer will opt for the middle choice.

Here’s how our brains see the options:

– The lowest choice seems bare-bones.
– The highest choice seems extravagant.
– But the middle choice…
now, that’s pragmatic.
Not too little and not too much.

If you want to earn more revenue
from your existing customers
— package their choices differently.
Be sure there is an actual value difference
(both in what they get
and what they pay)
in the tiers…
but then, give them 3 options.

And stock up on whatever is lucky #2!”