One of the key ‘rules’
to good storytelling
is to make situations and scenes
relatable.
One of the reasons
Twilight was so successful
is that it nailed those awkward first love moments.
It didn’t matter that
the boy was a vampire,
all of us could relate to
not knowing what to say or do
and being worried we’ll make a fool of ourselves.
All of us have went through that.
We could relate.
We connected with the character.
We cared.
Marketing and storytelling
are very, very similar.
To make us care about a product,
we have to be able to relate
to the stories and emotions
surrounding the product.
Get Rich Products don’t sell being rich
because many people can’t relate to that.
They sell the WANTING to be rich,
the dreaming.
Can prospects relate to your marketing?