I attended a seminar
on writing young adult novels.
I have no interest
in writing young adult novels.
I went because I adored the presenter
and wanted to show my support.
I left wanting to write
a young adult novel.
That would be great
except that I have a plan for my writing,
a very full plan,
a I-don’t-have-a-minute-to-spare plan.
Writing a young adult novel
would mean rewriting my plan.
The problem with most new business developers
is that we love, love, love
launching new products
and playing with fresh ideas
and…
well…
the newest, shiniest object.
Part of being a GREAT product developer
is having the strength
to ignore that shiny object,
to stick to our plans.
Create a plan
and stick to it
unless it is no longer feasible.
Believe me,
there will be more shiny objects
available to play with
AFTER you’re done with your plan.