The internet has been
promoted as a fast and easy way
to reach millions of prospects.
The problem is…
those millions of prospects are needed
because conversion
from on-line prospect to buyer
is very, very rare.
Seth Godin has a great post
on how conversion rates vary
by interaction methods.
Conversion rates
for bloggers and other online interactions
are 2% or lower.
I can vouch for that.
Of the regular readers of my writing blog,
I’d say less than 1% have bought
one of my books.