I recently read an article
on marketing
written by the female president
of a marketing company
for a site targeting female business leaders.
The advice was solid
but I immediately discredited it.
Why?
Because she used (American) football analogies
throughout the article.
Yes, I know that women DO watch football
but businesswomen hear these same football analogies
from male marketers all the time.
We groan when we hear a female using them.
The irony is…
she was talking about
designing copy specifically for target markets.
Walk the talk
if you expect to be listened to.