In April’s Men’s Health,
Chad Lavigne
talks about innovation and passion.
Lavigne designs bottles and tubes
for personal care products
(The bottle for Kenneth Cole Signature
is his).
He is passionate about his art
(and yes, designing bottles
IS art).
He is so passionate,
he collects bottles for inspiration.
“I’ll see bottles
and have to have them.
I try to carry that passion
over into my designs.
There are millions of products
on the market.
If there’s not some thought
behind a product,
it doesn’t mean anything.
And if it doesn’t mean
something to you,
why should you buy it?”
HAVE to have them.
That’s passion.
Last night,
I told the office cleaning lady
she did a great job.
“But of course,”
she replied.
“I’m the best cleaner there is.”
She’s the BEST.
Are you living at that level
of passion?