A Token Gesture

A writer’s conference
was to be held soon
in Nashville.
Nashville is currently under water.
The conference site is flooded.

The conference
was then moved to Florida.
This meant rebooking flights and hotels
and incurring more costs for attendees.

Attendance was down
before the move.
With the move,
it will likely be dismal
especially as the organizers
didn’t drop the very steep entrance fee
AT ALL.

At all.
Not even a token gesture
showing they felt for
the participants’ pain.

If you have to inconvenience prospective customers,
give them something to compensate,
even if it a small something.
It shows empathy and appreciation.

Published
Categorized as Sales