I was promoting
a $5 introduction to romance writing seminar.
I posted all over the web.
I put flyers up in libraries and community centers.
The best result by far
was the post I put on Craig’s List.
The site is hideous
but it drove more attendees to the seminar
than all my other promoting combined.
CL CEO Jim Buckmaster says
“I hear this all the time.
You guys are so primitive, you are like cavemen.
Don’t you have any sense of aesthetic?
But the people I hear it from are
invariably working for firms
that want the job of redoing the site.
In all the complaints and requests
we get from users,
this is never one of them.
Time spent on the site,
the number of people who post
— we’re the leader.
It could be we’re doing one or two things right.”
Spend time on the features
your customers care about.
Craig’s List users don’t care
that it is ugly.
It is quick and easy and it works!