Sesame Street recently did a spoof
on Mad Men
by brilliantly summing up
the world of marketing.
First the advertising makes
the characters mad,
and then sad,
and then happy.
Marketing is about drawing emotion.
Toddlers get the concept
(there’s a reason why
95% of American children
have watched Sesame Street
by the age of 3
– the writers know their market).
Marketers should be able to also.
Get mad or sad or happy.