Have you noticed that
SO many companies are supporting
cancer research right now?
A buddy involved in collecting those donations
told me that the size of donations
and the number of people donating
increases
whenever there is a break-through.
The average person believes
that a cure for cancer is close.
They want to be part of that winning team.
So they donate.
A friend of mine
was involved in an American Idol type writing contest.
The closer she came to winning,
the more votes she got from friends and family.
Communicate your achievements.
Set yourself, your project, your company
up as a win.
Seth Godin has a great post
on the flip side of this.
Is the corollary to this “if you want something done, give it to the busiest person?”
I guess as a salesman, I’d have to say that if they don’t know what you’re doing, they won’t be doing it with you…
– J.