Rapper Wale is very vocal
about ensuring his name is pronounced correctly.
It is Wahh-lay, not Whale.
Good luck with that.
Brands today grow by word of mouth.
That means fans need to remember the word
AND get it out of their mouths.
No one is going to risk
looking like an idiot
by repeating a name or brand
they may be mispronouncing.
Wale is a made up name.
The rapper has a choice.
He can accept the average person’s pronunciation
of his made up name
or
he can fight it
and slow the spread of his brand.
Looks like he is choosing the latter.
BTW…
Kimber Chin is also a made up name.
It is a part of my very complicated
and often mispronounced real name.
Readers remember my brand name.
I have uncles who can’t remember my real name.