Standing For Something

Seth Godin has a great post
reminding us
that when we stand for something,
we have to say no.

This is more challenging to do
when sales are not-so-hot.
It is, however, still necessary.

On my romance blog,
I have one regular reader
who is very much against eBooks
(yet she reads blogs, go figure).
Every month,
I give away an eBook
and receive an unhappy email
from this reader.

As a flag waving member
of the eBook community,
I continue to give away eBooks.

Sales for Breach Of Trust
are not great.
I could be walking away from a sale
by irritating this reader
but I can’t say eBook is the future
and then give away print.

No one would trust me
and we only buy from those we trust.

Published
Categorized as Marketing