The media is focusing on
the gloom and doom.
They may be right.
There may be a legit reason to be worried.
But when the big guns are promoting one emotion
(fear),
there is always a marketing opportunity
for small business
to promote the opposite
(hope).
Now, I’m not saying
stand up and say the economy is going to be fine
when no one thinks it will be.
That’ll make you look like an ignorant jack a$$
What I’m suggesting is
focusing on the positives
in
other areas.
For example:
On reader loops,
a lot of people are talking about the economy.
Heavy, depressing, tiring stuff.
I, instead, talk about the great books
I’ve read recently.
This positive promotion makes me stand out.